Digital Accounting
Digital Accounting
Digital accounting is a new category of accounting services that emerged in Brazil in 2015. This new category was created so that the new generation of modern accounting services companies can differentiate themselves from the old models (traditional accounting offices) and the so-called online accounting . Online accounting (called in the United States "do-it-yourself accounting"), competes in offering accounting services for small Brazilian companies offering the delivery of basic legal obligations at very low prices, this being a fraction of the price normally charged by traditionally established accounting offices. Digital accounting benefits a lot from technology.
Accounting services companies, in the understanding that they should not compete on price, incorporated new technologies, new processes and new methods, gaining efficiency and applying this gain in consultative actions, in search of their clients' success and profitability.
Concept and positioning in the accounting services market
The concept of Digital Accounting, from the marketing point of view of the accounting services contracting company is:
”For companies dissatisfied with their traditional accounting, Digital Accounting is a new category of accounting services that combines a service focused on performance and results. Unlike online accounting, which focuses only on low prices, Digital Accounting is based on operational efficiency obtained with full integration between accountant and client, combined with consultative service"
Benefits of Digital Accounting for Accounting Services Contractor
For those who hire an accounting advisory service from a digital accounting firm, you can expect:
Focus on customer efficiency and profitability
Fees equivalent to those charged by traditional accounting
Complete and high quality services in a timely manner
Consultative and personalized service
Coverage of Only Simple Nacional companies invoicing up to R$ 120,000.00
Adding Values to Intangibles
Services without leaving the company
Incremental innovation
As this is an incremental rather than a radical innovation (as described by the author Clayton M. Christensen ), the offices that provide Digital Accounting are, in their vast majority, traditional accounting firms that went through a transformation process, becoming Accountants Digital.
